Last Updated: August 23, 2025

This Privacy Policy explains how Prime Estate Assam ("we", "us", or "our") collects, uses, discloses, and protects information when you use our website, mobile application, and related services. We are committed to protecting your privacy and ensuring transparency about our practices.

By using our Services, you agree to the terms described in this Privacy Policy. If you do not agree, please discontinue use of our Services.

1. INFORMATION WE COLLECT

We may collect personal and non-personal information, including but not limited to:

• Personal Identifiable Information (PII): Name, phone number, email address, mailing address, job title, usernames, and passwords.

• Payment Information: Billing addresses, debit/credit card details (processed securely via PayPal, Razorpay, Instamojo, Stripe — we do not store card details).

• Contact Preferences & Authentication Data: Login credentials, account details, and communication preferences.

• Usage Data: Browser type, IP address, device type, operating system, access times, referring websites, and pages viewed.

• Cookies & Tracking Information: See Section 5 for detailed cookie and advertising policy.

We do not process sensitive personal data such as race, religion, or sexual orientation.

2. HOW WE USE YOUR INFORMATION

We process your information for:

• Providing, improving, and maintaining our services

• Managing user accounts and subscriptions

• Processing transactions securely

• Personalizing your experience

• Sending service updates, offers, and promotions

• Detecting, preventing, and addressing fraud, abuse, or security issues

• Complying with legal and regulatory obligations

3. LEGAL BASES FOR PROCESSING

We rely on the following legal grounds:

• Consent: Where you have given consent (e.g., newsletters, cookies)

• Contractual necessity: To provide services you requested

• Legal obligations: To comply with applicable laws

• Legitimate interests: To improve services, ensure security, and grow our business

4. INFORMATION SHARING

We may share information with:

• Payment processors: PayPal, Razorpay, Instamojo, Stripe (for secure payment processing)

• Advertising partners: Such as Google AdSense (for ad delivery and personalization)

• Analytics providers: Google Analytics, and similar services

• Legal authorities: When required by law or to protect rights and safety

• Business transfers: In case of mergers, acquisitions, or asset sales

We never sell your personal information.

5. COOKIES AND TRACKING TECHNOLOGIES

We use cookies and similar technologies to enhance your browsing experience, analyze site traffic, and deliver targeted advertising.

Google AdSense and Third-Party Advertising

• Third-party vendors, including Google, use cookies to serve ads based on prior visits to our website and other websites.

• Google uses the DoubleClick DART cookie to show personalized ads to users based on their browsing history.

• Users may opt out of personalized advertising by visiting: Google Ads Settings.

• You may also opt out of some third-party vendor cookies by visiting YourAdChoices.

Analytics and Performance Tools

We use Google Analytics and similar tools to understand user behavior and improve our services.

For more information, see: Google Privacy & Terms

6. DATA RETENTION

We retain your personal data only as long as necessary to fulfill the purposes of this Privacy Policy, unless longer retention is required by law.

7. DATA SECURITY

We use organizational, technical, and administrative measures to protect your information. However, no system can be 100% secure, and we cannot guarantee absolute security.

8. YOUR PRIVACY RIGHTS

Depending on your jurisdiction, you may have rights to:

• Access, update, or correct your personal data

• Request deletion of your data

• Restrict or object to processing

• Data portability (receive a copy of your data)

• Withdraw consent (for marketing and cookies)

To exercise these rights, contact us at [email protected].

9. DO-NOT-TRACK (DNT)

Our Services currently do not respond to Do-Not-Track signals.

10. CHILDREN’S PRIVACY

Our services are not directed to children under 13 years old (or under 16 in the EU). We do not knowingly collect personal data from children. If you believe we have collected such information, contact us immediately.

11. U.S. RESIDENTS (CCPA NOTICE)

If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA), including the right to request disclosure of collected information and the right to opt out of the sale of personal data.

12. GDPR NOTICE (EU RESIDENTS)

If you are located in the EU, your personal data is protected under the General Data Protection Regulation (GDPR). You have additional rights, such as:

• Right to lodge a complaint with a Data Protection Authority

• Right to request erasure under the "Right to be Forgotten"

13. INTERNATIONAL USERS

By using our Services, you understand that your data may be transferred and processed outside your country, including in India and other jurisdictions where our service providers operate.

14. UPDATES TO THIS POLICY

We may update this Privacy Policy from time to time. Any changes will be posted on this page with the updated "Last Updated" date.

15. CONTACT US

For questions, concerns, or complaints about this Privacy Policy, contact us at:

📧 Email: [email protected]
🌐 Website: https://primeestateassam.com/