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COOKIE POLICY

Last Updated: August 23, 2025

1. Introduction

At Prime Estate Assam, accessible at www.primeestateassam.com, we use cookies and similar tracking technologies to improve your browsing experience, analyze traffic, and deliver personalized advertisements.

This Cookie Policy explains what cookies are, how we use them, the types we employ, and how you can control them. It should be read together with our Privacy Policy and Terms & Conditions.

By continuing to browse our website or use our services, you consent to the use of cookies in accordance with this policy.

2. What Are Cookies?

Cookies are small text files stored on your device (computer, smartphone, or tablet) when you visit a website. They allow websites to recognize your device, remember preferences, and provide customized experiences.

Cookies may be:

  • Session cookies (temporary, deleted when you close your browser)

  • Persistent cookies (remain until they expire or are manually deleted)

3. Types of Cookies We Use a. Strictly Necessary Cookies

  • Essential for the website to function correctly.

  • Enable core security, account authentication, and navigation.

  • Without these, certain services may not be available.

b. Performance & Analytics Cookies

  • Collect anonymous information about how visitors use our site.

  • Examples: most visited pages, error reports, and loading speeds.

  • Help us improve functionality and user experience.

  • We use Google Analytics to track and measure website performance.

c. Functional Cookies

  • Remember your choices and preferences (e.g., language, login details).

  • Provide enhanced and personalized features.

d. Targeting & Advertising Cookies

  • Used to deliver ads that are relevant to you.

  • Track browsing habits across websites to build interest profiles.

  • Help measure the effectiveness of marketing campaigns.

4. Third-Party Cookies

We may allow trusted partners to place cookies on your device for analytics and advertising. These include, but are not limited to:

  • Google Analytics (for site usage statistics)

  • Google AdSense (for advertising and personalized ads)

  • Facebook Pixel (for remarketing and social media tracking)

  • LinkedIn Insights (for professional ad targeting)

Google AdSense and DoubleClick

  • Google uses cookies, including the DoubleClick DART cookie, to serve personalized ads.

  • Ads may be based on your visits to this site and other sites on the internet.

  • You can opt out of personalized advertising by visiting:

For more details, please read: Google Privacy & Terms

5. How to Manage Cookies

You have the right to accept, decline, or manage cookies. You can do this by:

  1. Browser Settings – Most browsers allow you to block or delete cookies under “Settings” or “Privacy.”

  2. Cookie Consent Banner – On your first visit, you will see a cookie banner allowing you to manage preferences.

  3. Opt-Out Tools – Use third-party opt-out tools such as:

⚠️ Please note: disabling cookies may limit some website functions.

6. Data Retention

  • Session cookies are deleted once you close your browser.

  • Persistent cookies remain until their expiration date or until you manually delete them.

  • Retention periods vary depending on cookie type and purpose (e.g., Google Analytics cookies may last up to 2 years).

7. Legal Compliance

We comply with international regulations on cookies and online tracking, including:

  • GDPR (General Data Protection Regulation) – for EU/EEA residents, requiring consent for non-essential cookies.

  • CCPA (California Consumer Privacy Act) – for California residents, allowing the right to opt out of data sharing.

  • Other applicable data protection laws in India and abroad.

8. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in technology, law, or our practices. Updates will be posted on this page with a revised "Last Updated" date.

9. Contact Us

If you have any questions about our Cookie Policy or data practices, please contact us:

📧 Email: [email protected]
📞 Phone: +91 9365709328
🏢 Address: 3rd Floor, House No. 234, Rajgarh Bye Lane No. 8, Rajgarh Road, Ward No. 13, Pin: 781003, Guwahati, Kamrup (Metro), Assam, India

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